Instead of using footage from the actual film, the marketing team should be regulated to the scenes on the cutting room floor. Trailers should be made up 100% of alternate footage, deleted scenes and images not in the final version.
Of all the season passes, horse armor, palette swaps, pre-order bonuses and add-on missions I’ve never seen one that is critical or appeared as more than another sidequest in the world. The inclusion of DLC keeps the cost of gaming much lower which is ultimately good for all players – even those that hate the very mention of DLC.